Custom Swag



WRITER CREDIT: 
PHOTOGRAPHER CREDIT: 

Never underestimate a group of creatives armed with 13 football fields worth of fabric. Event draping companies like The Social Spool Co. regularly materialize a bride’s wishful thinking into wedding day reality. And for these textile professionals, hanging yards upon yards of velvet, satin, chiffon, or tulle to reimagine a venue is all in a day’s work. 

“We can really mix things up with colors, patterns, and textures to fit each client’s personality,” says Caroline Rayman, who runs The Social Spool Co. alongside event planning veterans Leigh Warren, Amanda Neiring, and Jordan Lessley. Consider two of their recent weddings, both held under the clear-top tent at Lowndes Grove but with dramatically different looks. “One is crisp and tailored, and the other is more swaggy and whimsical,” she adds.

For Phoebe Frank and Colter Phillips’s garden-inspired celebration, the Social Spoolers utilized almost 1,300 yards of sage and ecru sheers woven in a crisscross pattern to add dimension and lend a feeling of timeless romance to the space. They finished the look with textural valances and drapery cuffs. While lots of draping is intended to cleverly cover the industrial aspects of a venue (think tent poles, electrical outlets, and cords), carefully designed layouts can also add to the beauty of a venue. At this late November reception, lush, overlapping curtains perfectly framed the wintery marsh views through the tent’s waterfront entrance beside the Ashley River. 

In contrast to that organic vibe, Sara Scruggs and Troy Woodward chose a sleek and formal aesthetic for their Lowndes Grove reception just a few months later. The bride wanted “a modern take on classic,” so the Spool crew hung bold, contrasting neutrals in tight bands along the tent frame to create a clean, elevated feeling. They used the same ecru sheers here but lined them with black satin and woven valances to achieve a streamlined appearance.

 For Rayman, one of the most rewarding aspects of the job is seeing the bride and groom watch their venue transform. As the couple gets ready for their big day, the tent, too, gets a glow up. From little details like custom tablecloths to big impacts such as ceiling swags and velvet backdrops, The Social Spool Co. works its magic on venues small and large. And if the mother-of-the-bride really wants custom pillows sewn from her daughter’s wedding fabric? Well, the Social Spoolers can make that happen, too.

 

Vendors (Frank & Phillips)

  • Planning & Design: Christina Baxter
  • Venue: Lowndes Grove
  • Photography: Anne Rhett Photography
  • Florals: Blossom Bay Design
  • Rentals: Emerson James, Snyder
  • Linens: Nuage Designs
  • Draping: The Social Spool Co.
  • Lighting: Technical Event Company
  • Dance Floor: Charleston Wraps
  • Stationery, Calligraphy, & Favors: Blush & Blue
  • Bridal Attire: Modern Trousseau
  • Beauty: Brianna B. Adams (hair), Cheryl Quinn (makeup)
  • Bridal Assistant: Cacky’s Bride Aid
  • Groom’s Attire: Berlin’s, Stubbs & Wootton (shoes)

Vendors (Scruggs & Woodward)

  • Planning & Design: Ellis Event Design
  • Venue: Lowndes Grove
  • Photography: Virgil Bunao
  • Florals: Petaloso 
  • Rentals: Snyder
  • Linens: BBJ La Tavola, Nuage Designs
  • Draping: The Social Spool Co.
  • Lighting: Technical Event Company
  • Bridal Attire: Sareh Nouri (gown) from Mandi Jackson Bridal
  • Beauty: Brianna B. Adams (hair), Cheryl Quinn (makeup)
  • Bridal Assistant: Cacky’s Bride Aid
  • Groom’s Attire: J. Parker LTD.
  • Boat Transportation: Charleston Classic Yachts

The Wedding Row

April 5 2019
Jessica and Jay met online and dated long distance (she was here in Charleston, he was in Connecticut) before she made the move up North. The two came back to visit the Holy City often, though, and...

April 4 2019
Food plays a part in every aspect of this Atlanta, Georgia, couple’s relationship, from the first time they met to their Big Day at The Gibbes Museum of Art. It’s fitting, Alex says, as he owns that...

April 3 2019
We’ve all seen photos of Nick Jonas and Priyanka Chopra’s Jodhpur, India, nuptials by now, thanks to how social media was lit up with the bright colors and ornate designs of their festivities. But...

April 2 2019
When the bride owns a wedding and event planning company, you know her Big Day will be something remarkable. Such was the case for Liz, owner of Elegant Aura in Boston, Massachusetts. After her...

April 1 2019
Usually no one gets a word out of a barkeep regarding his or her personal life, so today’s an extra special treat considering the groom du jour is Jayce, longtime bartender and bar manager at Edmund’...

March 29 2019
Jackie and Conor both went to College of Charleston, but they didn’t meet until the New Year’s Eve after graduation. That’s when both were secretly set up by mutual friends (and Jackie’s sister) at...

March 28 2019
Magic brought Mary Jane and Alex together. No, really, it did—they met while working at the Wizarding World of Harry Potter, part of Universal Studios in Orlando, Florida. Five years later, while on...

March 27 2019
Here’s how the writer-bride talks about meeting her now-hubs on their wedding site: “Liz and Chris lived in the same apartment complex. The ‘boys upstairs’—as they were lovingly known by the girls in...