There’s something seriously special—downright surreal, even—about holding your bridal bouquet on the Big Day. But what will become of those blooms after your sparkler exit?
If the new local nonprofit rEvent (803/238-5632; www.rEvent.events) has anything to do with it, that beautiful bunch will be scooped up, reworked into eight petite arrangements, and hand-delivered to
hospital beds at the Medical University of South Carolina (MUSC) or rooms throughout the Ronald McDonald House.
Last year, South Carolina native Sarah Bella Slagsvol left her job as special events manager at ELLE magazine and moved from the Big Apple to the Holy City to launch rEvent, which collects and redistributes event florals (and nonperishable items like linens, vases, and more) to area charitable organizations. “I recognized a void within the event industry for a simple solution to make events more sustainable,” says Bella, who, in addition to repurposing florals from weddings and events in town, has already teamed up with star planners including Tara Guérard and Mitchell Crosby, among others, to make community shindigs like College of Charleston’s A Charleston Affair, the Charleston Animal Society’s annual gala, and January’s mayoral inauguration more sustainable.
Brides and grooms who enlist rEvent need only schedule a pickup time online (the service is entirely free) and choose the charitable organization that will receive their donation, which is tax-deductible. Arrangements can be personalized with the newlyweds’ names and wedding date or gifted anonymously; each way, the rEvent team will have skillfully crafted your blooms into gorgeous goodies sure to spread cheer. “We’re not merely relocating your flowers from point A to point B, we are creating a specially curated gift for a community member in need,” Bella says.
One standard-sized floral centerpiece yields 24 “Bedside Bouquets” that are then delivered to MUSC Children’s Hospital or another organization from rEvent’s growing list of charities.